HIGHLIGHTS
SUMMARY
To attract busy individuals, creators intentionally designed dating apps to be time sensitive to accommodate those individuals who cannot afford the time to "proactively look for love" (Hobbs et_al, 2017, as cited in Bandinelli and amp; Gandini, 2022, para. The embedded algorithm within the apps developed a new and more advanced approach to matchmaking; as mentioned by Chen et_al,, "dating sites can also make recommendations of ‘ideal` matches through matching algorithms, based on user profiles (p. As Hobbs et_al, 2017 found in their study, "66% of survey respondents agreed with the proposition that these . . .
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