HIGHLIGHTS
- who: Marilinha from the in, Federal University of UFRGS have published the paper: Approachesu2029tou2029theu2029 relationshipu2029betweenu2029 culturalu2029diversityu2029andu2029useru2029 experienceu2029inu2029designu2029, in the Journal: (JOURNAL)
- what: Following this premise, cross-cultural design, despite no longer seeking standardization - the objective of the modernist model of industrial production (CANCLINI, 2004) - would seek to codify design, adapting a product to the characteristics of a population to only introduce its consumption (VALBUENA, 2016). Given that this work seeks to identify how the theoretical trajectory of studies that sought to investigate the role of diverse cultural contexts among users in their experience with design . . .

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