Contents lists available at growingscience the effect of multimodality on customers` decision-making and experiencing: a comparative study applied science private university jordan

HIGHLIGHTS

SUMMARY

This allows for more naturalistic interaction between humans and computers (Sarter, 2006; Lee and amp; Charles, 2008; Hammouri et_al, 2022). Several research studies have been conducted in the area of e-Commerce user interfaces and marketing research to investigate the consequences of multimodal hu-man-computer interaction (MHCI) to user interaction experience (Mao et_al, 2008; HueiShan et_al, 2015; Diederich et_al, 2022; Scarle, et_al, 2012; Jin and amp; Bolebruch, 2009). Customers` trust is an essential component in determining whether or not customers would engage in an online purchase is the level of confidence they have . . .

 



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