Contents lists available at growingscience the effect of e-wom model mediation of marketing mix and on tourist

HIGHLIGHTS

  • who: surface from the Faculty of Economics and Business, Universitas Syiah Kuala, Indonesia have published the research work: Contents lists available at GrowingScience The effect of e-WOM model mediation of marketing mix and on tourist, in the Journal: (JOURNAL)
  • what: The aim of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and on the of tourists to re-visit destinations. This study differs from research previously conducted on Aceh (Azman, Maulana, and amp; Saleh, 2019; Herizal, Rassanjani, Muhkrijal, 2021; Nurlina, Pratama, Yolanna, and amp . . .

     

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