HIGHLIGHTS
- who: Linlin Liu and collaborators from the School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China have published the article: Applied Mathematics and Nonlinear Sciences 7(2) (2022) 999-1012, in the Journal: (JOURNAL)
- what: Theoretical implications Based on the perspective of social e-commerce, this paper studies and analyses the key factors affecting consumers` willingness to buy agricultural products, constructs a model of external stimulus factors such as social trust and social stickiness, as well as consumers` perceived value and purchase intention, and verifies the model assumptions empirically.
-
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.