HIGHLIGHTS
- who: Youngkeun Choi et al. from the Sangmyung University, Korea* have published the article: DOI: 10.4018/IJeC.315788 *Corresponding Author, in the Journal: (JOURNAL)
- what: The aim of this study was to examine the relationships between motivation factors and trust in suppliers in the sharing economy and explore the moderating effect of self-identity on that relationship. For this this study collected data from 332 consumers of Airbnb in through a survey method. 6 Issue 1 Because four items in this study have a low relative contribution, it is necessary to consider their unique . . .
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