HIGHLIGHTS
- who: u041fu043eu043bu044cu0437u043eu0432u0430u0442u0435u043bu044c Windows from the Boyd HW., Westfall R., Starch S.F. Marketing Research: Text and Cases. Harvard University have published the article: u0423u0414u041a 339.133 JEL Classification M, in the Journal: (JOURNAL)
- what: The aim of the article is to develop a scheme for the formation of a company`s growth strategy based on the analysis of a system of indicators that characterize the level of market demand for a product. The article shows that the formation of market demand in the consumer market is a process that begins with a person`s value . . .
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