HIGHLIGHTS
- who: Onochie Fan-Osuala from the University have published the research: Womenu2019s online opinions are still not as influential as those of their male peers in buying decisions, in the Journal: (JOURNAL)
- what: This study explores whether there is a difference in how people evaluate women`s opinions-views and experiences shared about goods and services-relative to their male peers when making buying decisions. The authors investigate the aforementioned in both the search and experience goods contexts, and also check whether any observed differences in the evaluation of the opinions may be driven by . . .
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