HIGHLIGHTS
SUMMARY
The authors hypothesized that among all the many motives, some were declared more effective in inducing a change (change-inducing motives) in meat and legume consumption than others (see Fig 1), and could form subgroups with specific characteristics. "Healthier to limit meat" was more likely to be declared as having induced a reduction of their meat consumption by participants living as a couple with or without children, whereas "animal welfare" or "healthier to avoid meat" were less likely to be declared by these participants than by those living alone without children (all p and . . .
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