HIGHLIGHTS
- who: Jia Liu and Cuixia Li from the College of Economics and Management, Northeast Agricultural University, Harbin, China have published the Article: Dynamic Game Analysis on Cooperative Advertising Strategy in a Manufacturer-Led Supply Chain with Risk Aversion, in the Journal: Mathematics 2023, 512 of /2023/
- what: The study discussed the equilibrium solution of the game model under centralized and decentralized decision making, and gave the corresponding coordination mechanism. The work focused on the dynamic complexity study of a multi-channel supply chain which contained a manufacturer, an e-retailer, and a traditional retailer under . . .
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