HIGHLIGHTS
- who: Consumer`s Green Buying Behaviour and collaborators from the (UNIVERSITY) have published the Article: The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumeru2019s Green Buying Behaviour: Empirical Evidence in Ethiopia, in the Journal: (JOURNAL)
- what: The aim of this study was to investigate the role of purchase intention as a mediator between antecedents of purchase intention and purchasing behavior in the Ethiopian context. Conceptual Framework This study proposed a conceptual framework based on the Theory of Reasoned Action (TRA) theory, as well as the Theory of Planned Behavior . . .
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