HIGHLIGHTS
- who: IEEE TRANSACTIONS ON ENGINEERING and collaborators from the (UNIVERSITY) have published the article: Digital Servitization and Business Model Innovation in SMEs: A Model to Escape From Market Disruption, in the Journal: (JOURNAL)
- what: Using an interpretative research approach inspired by the design research methodology in this article the authors explore how SMEs may leverage digital servitization to escape from a disrupted market. With this study, the authors provide two main contributions. The authors propose a DS model, extending previous research with reference to a specific and underinvestigated context: SMEs operating in a disrupted market . . .
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