Impact of information on food packaging on consumer behaviour: trends for 2023 stefan ivanović, eplus marketing center, belgrade, serbia stefan.ivanovic@gmail.com, www.eplus.rs

HIGHLIGHTS

• who: from the (UNIVERSITY) have published the research work: IMPACT OF INFORMATION ON FOOD PACKAGING ON CONSUMER BEHAVIOUR: TRENDS FOR 2023 Stefan Ivanoviu0107, ePlus Marketing Center, Belgrade, Serbia stefan.ivanovic, in the Journal: (JOURNAL)
• what: The aim of this study is to explore the levels of consumer confidence in information on the packaging provided by food manufacturers; and to understand the trends in consumer behaviour based on their relation to provided information. The aim of this tactic is to transfer brand features to the respective products.

SUMMARY

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