Research on international publicity strategies of gannan red tourism in the context of the belt and road

HIGHLIGHTS

SUMMARY

    Undoubtedly, red resources are an indispensable part of China`s excellent traditional culture, and red tourism in Gannan is a critical carrier to promote the "going global" policy of China`s red culture, which has a high degree of coupling to promote comprehensive poverty eradication and rural revitalization. The active promotion of international publicity of red tourism in Gannan will not only the need to highlight the confidence of Chinese culture and building a global community of destiny, but also the core to promote the harmonious development of economy, culture and ecology in the . . .

     

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