Research on the reasons for the disunity of knowing and doing in low-carbon consumption — based on the grounded theory

HIGHLIGHTS

SUMMARY

Under the background of "carbon peaking and carbon neutrality", the carbon emissions produced by the public`s daily consumption cannot be ignored. The results show that low-carbon knowledge, personal benefits, moral image and social norms have significant effects on low-carbon consumption behavior, and the mechanisms and paths of their effects are different. On this basis, this study explores and integrates the "knowledge-cognition-behavior" model to analyse low-carbon consumption behaviors, which can provide targeted policy ideas and implementation paths for relevant institutions. Theoretical circles tend to focus on the total carbon . . .

 



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