Grounded theory-based user needs mining and its impact on app downloads: exampled with wechat app

HIGHLIGHTS

• who: Guodong Cong from the School of Statistics and Mathematics, Gongshang University, Hangzhou, China, Academy of Culture have published the research work: Grounded Theory-Based User Needs Mining and Its Impact on APP Downloads: Exampled With WeChat APP, in the Journal: (JOURNAL)
• what: It fills in the research gap since previous study mostly focus on the impact of comment length and user sentiment on downloads.
• future: (3) This paper can dynamically and accurately extract user needs so it can effectively guide the enterprise`s software update strategy and has important application prospects however . . .
  

   

  

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