Business organisation and management

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SUMMARY

    Tourism destination image is recognized as a relevant factor that influences both the decision making around selecting a destination and the competitiveness of destinations. Researchers have sought to conceptually understand the influence of tourism image perception on the attitudes, motivations and satisfaction of tourists, as well as the role of various agents and factors that contribute to the formation of a destination`s image and how destinations can effectively manage and control their image to gain a sustainable competitive advantage. The rise of social media, for example, has led to great changes in the . . .

     

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