Obtaining help by standing higher: the mediating role of moral reputation

HIGHLIGHTS

  • who: ufeffXiaodongufeff ufeffMingufeff and colleagues from the Shaoxing University, China have published the research work: Obtaining help by standing higher: The mediating role of moral reputation, in the Journal: (JOURNAL)
  • what: Based on the social cognitive chain of being theory (SCCB; Brandt and Reyna, 2011) and heuristic perspective (Tversky and Kahneman, 1974), this study attempted to explore whether a help recipient`s vertical spatial position, as a recipients` factor, can influence others` helping behavior towards the recipient through the meditation role of the recipient moral reputation. This study explored the antecedents of prosocial behavior in . . .

     

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