HIGHLIGHTS
SUMMARY
Consumers find refurbished products less desirable because they fear that refurbished products are contaminated by their prior use. Consumers` contamination concerns with refurbished products can be described as feelings of unease or even disgust that consumers experience due to the prior use of the product. Especially, refurbished products that are used intimately, such as personal care products, are undesirable to consumers because they trigger more contamination concerns and these contamination concerns have shown to be the largest predictor of why consumers choose new over refurbished products. While most research on refurbishment has focused on . . .
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