HIGHLIGHTS
- who: Yi Zhang and Jian Qin from the Zhejiang University, China have published the paper: Research on the effect of uncertain rewards on impulsive purchase intention of blind box products, in the Journal: (JOURNAL)
- what: Shou et_al discussed the remedial effect of betting games based on uncertain settings on service failure, and the research showed that betting games based on uncertain settings can effectively improve customers` satisfaction. Based on optimism theory, this study explores the internal influence of perceived uncertainty on consumers` impulsive purchase intentions. Based on the information gap theory, this study explores Frontiers . . .
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