HIGHLIGHTS
- who: Haiyang Huang from the Centre National de la Recherche (CNRS), France Northeastern University, United States have published the research: How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study, in the Journal: (JOURNAL)
- what: In the current study, compared to the saturated background, the desaturated background is more desirable to consumer preference for the heaviness-positive product, which may lead to a better decision experience, whereas the reverse holds for the heaviness-negative product. This study explored how the use of . . .
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