HIGHLIGHTS
SUMMARY
New drugs are introduced into the market daily in substantial numbers. Medical professionals get a lot of information from drug houses in different forms. Drug companies create literature for the use of the common person, which comes in the form of printed advertisements and electronic media. As drug companies are promoting the literature for their brand products, bias is possible. When coming across such literature, medical professionals should be aware of the quality of the literature. Drug promotional literature (DPL) distributed by the medical representative is an essential source of seeking information for busy . . .
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