How does media use promote the purchase of private medical insurance? a moderated mediation model

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SUMMARY

    Some studies found that consumers will purchase private insurance only after they meet the basic consumption needs of life, and the possibility of purchasing private insurance increases with the increase in individual or family income (Showers and Shotick, 1994; Ying et_al, 2007; Corman et_al, 2009). A series of empirical studies about health economics suggested that residents with better health status who do not smoke and are not overweight are more likely to purchase private medical insurance (Jerant et_al, 2012; Buchmueller et_al, 2013). Some studies have found that media use can affect an individual`s . . .

     

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