HIGHLIGHTS
SUMMARY
Consumers and brands have become more inclined to communicate with each other through short video platforms (Bailey et_al, 2021; Kim et_al, 2021; Wajid et_al, 2021). The precedent of successful tourism short video marketing, as in the case of the Chinese city of Chongqing (Liu and Fu, 2021), has led more and more researchers to explore the impact of tourism destination short video factors on tourism intentions (Cao et_al, 2021; Li, 2021). The process of information search and consumption in the tourism field is complex, and more research is needed on how short videos affect . . .
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