The influence of music content marketing on user satisfaction and intention to use in the metaverse: a focus on the spice model

HIGHLIGHTS

• who: RakGun Hwang and MinKyung Lee from the Culture Business Department, Kyonggi University, Seoul, Korea have published the article: The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model, in the Journal: Businesses 2022, 2, 141-155. of /2022/
• what: This study determines the impact of the metaverse when used as a marketing tool in the post-COVID-19 contactless era; in particular, it investigates the satisfaction of users who experience K-pop, the core content of the Korean Wave. Through an empirical . . .
  

   

  

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