Positioning phytosanitary food treatments: exploring the role of business-to-consumer stakeholder literacy as an information gatekeeper in new zealand

HIGHLIGHTS

  • who: Denise M. Conroy et al. from the Department of and Intelligence, The New Zealand Institute for Plant and Food Research have published the paper: Positioning Phytosanitary Food Treatments: Exploring the Role of Business-to-Consumer Stakeholder Literacy as an Information Gatekeeper in New Zealand, in the Journal: Foods 2022, 11, 2108. of 15/07/2022
  • what: This study investigates the health literacy of phytosanitary treatments by B2C stakeholders and the subsequent marketing narratives as an outcome of such literacy. The overall goal is to contribute knowledge to global public health research regarding the way . . .

     

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