HIGHLIGHTS
- who: ufeffXiaofangufeff ufeffYiufeff and colleagues from the Indonesia Indonesia have published the article: Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate, in the Journal: (JOURNAL)
- future: Researchers need to focus on the implementation of the social identity theory where consumer and employee interactions take place. was done in a developing country so future researchers can implicate this research in developed countries by comparing the results.
SUMMARY
Most previous studies (Huang and Suo, 2021; Shah et_al, 2021) documented customer participation as the sole . . .
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