HIGHLIGHTS
SUMMARY
Farmer et_al applied role identity theory to the field of creativity research and proposed the concept of creative role identity to describe the extent to which employees define themselves as creative individuals. Innovation climate, as an important environmental factor affecting innovation willingness and innovation behavior, has always been a concern of the academic community (Choi, 2004; Eisenbeiss et_al, 2008). Based on the data collected by 226 students in 6 classes in a Guangdong university during the development of innovative projects, this study put the innovation climate and creative role identity theory and the flow . . .
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