HIGHLIGHTS
- who: Rama Rizana from the Department of Management, Universitas Islam Indonesia, Yogyakarta, Indonesia have published the article: C H S, in the Journal: (JOURNAL)
- what: This study is purposed to test the factors that encourage consumers to subscribe to Netflix. 12 respondents who claimed to have never watched a trailer on Netflix should be excluded from the analysis because they were not in line with the objectives of this study.
- how: All data are analyzed using the PLS-SEM method. Based on research by Srivastava et_al Hamid et_al in the context of the . . .
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