Is it too late now to say we’re sorry? examining anxiety contagion and crisis communication strategies using machine learning

HIGHLIGHTS

  • who: Dritjon Gruda and Adegboyega Ojo from the School of Business, National University of Ireland Maynooth, Maynooth, Ireland, Department of Applied Gdansk, Poland have published the research work: Is it too late now to say weu2019re sorry? Examining anxiety contagion and crisis communication strategies using machine learning, in the Journal: PLOS ONE of April/29,/2022
  • what: The authors explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety the default crisis emotion. To address this gap, the authors propose and empirically examine an approach that . . .

     

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