HIGHLIGHTS
- who: Yurou Zhao from the Tsinghua University, China have published the research: Escape from self: Stress increase consumers` preference for experiences over material possessions, in the Journal: (JOURNAL) of 05/01/2023
- what: The survey report highlighted that 12% would prefer to watch a concert, and 10% would prefer to watch a movie, reflecting that stressed individuals desire experiential consumption, which provides a new idea for relevant research. The study proposes that the consumption of experiences may also help consumers achieve the same purpose. This study explores the effect of stress on individuals` preference for . . .
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