HIGHLIGHTS
- who: Xuexin Li and collaborators from the Business School, Faculty of Economics, Liaoning University, Shenyang, China have published the research: Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities, in the Journal: (JOURNAL)
- what: This study examines the mediating role of self-efficacy in the relationship between intercustomer social support and CEBs. This study demonstrated that interdependent self-construal can positively moderate the relationship between informational/emotional support and customer-oriented engagement behavior, and positively moderate the relationship between informational support and community-oriented behavior. This study has . . .
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