Advertising expenditures on child-targeted food and beverage products in two policy environments in canada in 2016 and

HIGHLIGHTS

SUMMARY

    As part of this voluntary initiative, one restaurant and 14 food and beverage manufacturers agree to not advertise to children under 12 years old in certain media or only advertise products defined as "healthier". Older research comparing food advertising to children in Canada`s two policy environments has suggested that products advertised to children in Quebec are marginally healthier than products advertised in Ontario, while the frequency of television and online food marketing remains similar between the two provinces. Francophone children in Montreal in 2019 viewed substantially less food advertisements featuring child-appealing content . . .

     

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