HIGHLIGHTS
SUMMARY
The question therefore is-does it make a difference when consumers get the health information and if the consumers` perceptions will be affected differently when learning health information before first product tasting compared to when this information is learned after first product tasting? None of the above research, however, has investigated how temporal order of information affects consumers` product evaluations not only before first product experience (i.e., expectations) and after subsequent product tasting (i.e., experience), but also following the post-experience tasting phase. Information given after the first tasting may have a . . .
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