Different routes to liking: how readers arrive at narrative evaluations

HIGHLIGHTS

SUMMARY

    People often do not have to think long about whether they like something (e_g, architecture, art; see A. Jacobs et_al, 2016). Models of aesthetic appreciation propose that both cognitive and affective processes play a role in aesthetic evaluation (Chatterjee and amp; Vartanian, 2016; Jacobs, 2015a; Leder and amp; Nadal, 2014; Leder et_al, 2004), and that both of these processes can be either conscious or subconscious (i.e., automatic; see also Graf and amp; Landwehr, 2015). For instance, expertize, taste, personality, and pre-existing mood are likely to affect how cognitive and affective processes influence . . .

     

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