Being targeted: how counter-arguing and message relevance mediate the effects of cultural value appeals on disease prevention attitudes and behaviors

HIGHLIGHTS

• who: Xiaodi Yan from the University of Illinois at Urbana-Champaign, United States have published the research: Being targeted: How counter-arguing and message relevance mediate the effects of cultural value appeals on disease prevention attitudes and behaviors, in the Journal: (JOURNAL)
• what: Prior to message exposure, about half of the participants (53.2%) in this study reported that they wore masks most of the time or always when they visited public spaces, with more Asian Americans (64.6%) than European Americans (40.8%) consistently doing so. This study investigated the persuasive effects of individualistic . . .
  

   

  

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