Effect of mindfulness on online impulse buying: moderated mediation model of problematic internet use and emotional intelligence

HIGHLIGHTS

  • who: ufeffNitin Simhaufeff ufeffVihariufeff from the Malaysia National Textile University have published the research work: Effect of mindfulness on online impulse buying: Moderated mediation model of problematic internet use and emotional intelligence, in the Journal: (JOURNAL) of 06/Dec/2022
  • what: This study investigates how emotional intelligence as a moderator plays the role of a suppressant on the adverse impact of problematic Internet use which fuels online impulse buying. In the light of the discussion, the study aims to understand the interaction of consumer behavior with consumer psychology and their characteristics, that how mindfulness relates . . .

     

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