HIGHLIGHTS
- who: ratih amelia from the (UNIVERSITY) have published the Article: Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan), in the Journal: (JOURNAL)
- what: This study is to determine the effect of product quality on consumer loyalty to determine the quality of service to consumer loyalty. Effect of product quality on customer loyalty with customer satisfaction as an Intervening variable From this study it was found that the real effect is direct it is shown by the value of the original sample . . .
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