Understanding the effect of organizational innovation environment and customer participation in virtual communities on customer creativity: a study of mediating and moderating influences

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  • who: ufeffJamalufeff ufeffKhanufeff from the University of Dubai, Hong Kong SAR, China have published the Article: Understanding the effect of organizational innovation environment and customer participation in virtual communities on customer creativity: A study of mediating and moderating influences, in the Journal: (JOURNAL)
  • what: The majority of creativity research focuses on employee creativity in terms of internal organizational structure, such as the effects of transformational leadership on employee creativity. This study has the following main contributions. This research has ramifications for understanding of customer enterprise value co-creation and modern enterprise service innovation in the . . .

     

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