HIGHLIGHTS
- who: Van Dat Tran from the Faculty of Business Administration, Banking University, Ho Chi Minh, Viet Nam have published the research work: Consumer impulse buying behavior: the role of confidence as moderating effect, in the Journal: (JOURNAL)
- what: The study mostly focused on the mediating effect of chronic negative emotions in the relationship between upward social comparison, on social networking sites, and impulse buying. This study examined the negative impact of social comparison, which could lead to depression (Lee et_al, 2020; Pang, 2021), envy (Moyal et_al, 2020; Latif et_al, 2021) and the positive impact of . . .
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