HIGHLIGHTS
- who: BRAND MEANING and colleagues from the Faculty of Cultural Studies, Universitas Padjadjaran, Indonesia have published the Article: BRAND MEANING AND ITS SOCIAL CATEGORIES: A SEMIOTIC APPROACH FOR FUTURE MARKETING, in the Journal: (JOURNAL)
- what: As a result, the purpose of this study is to discover how meanings are derived from the logos of two multinational corporations, as well as how their signs are constructed so that they can eventually suggest specific impacts to customers.
- how: To analyze this issue qualitative-descriptive method was used to define the message contained in the logo . . .
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