HIGHLIGHTS
SUMMARY
The authors defined fitness use innovativeness (UI) as a user`s novelty tendency toward fitness service usage, because one`s use innovativeness is considered to be a personal trait toward new product or service usage. There is little existing research on the influence that self-efficacy levels have on use innovativeness and usage patterns in highly facility-driven contexts, such as in fitness centers. The conceptualization of self-efficacy as a moderator in the relationship between fitness use innovativeness and fitness usage patterns is unfounded. The total effects of fitness use innovativeness × self-efficacy . . .
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