HIGHLIGHTS
- who: Enterprise, Society and Heather, Nelson from the https://doiorg/10.1017/eso.2022., Published online by Cambridge University Press have published the article: Writing and Reading New Markets: Insurance in Quebec, 1931 -, in the Journal: (JOURNAL) of December/22,/1942
- what: When the Wawanesa Mutual Insurance Company moved into Quebec, it tried to replicate the skills and methods learned from thirty-five years in the insurance industry in western Canada.
SUMMARY
In response to its failure, the company decided to salvage its business in Quebec by targeting a niche market . . .
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