HIGHLIGHTS
- who: Setyo Ferry Wibowo and collaborators from the Intention: Evidence from Indonesia School of Business, IPB University, Bogor, Indonesia have published the paper: Rational and Moral Considerations in Organic Coffee Purchase Intention: Evidence from Indonesia, in the Journal: Economies 2022, 10, 308. of 11/Oct/2022
- what: Based on those arguments, the authors propose hypotheses as follows: H1: Attitude towards purchase behavior affect purchase intention. The authors propose the following hypothesis: H7: Egoistic values orientation affect purchase intention. This study examines the effects of attitude, subjective norms, perceived behavioral control, and personal value orientation on . . .
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