HIGHLIGHTS
- who: Shu Zhang and Younghwan Pan from the Department of Smart Experience Design, Kookmin University, Seoul, Republic of Korea have published the research work: Mind over Matter: Examining the Role of Cognitive Dissonance and Self-Efficacy in Discontinuous Usage Intentions on Pan-Entertainment Mobile Live Broadcast Platforms, in the Journal: (JOURNAL)
- what: These findings expand upon previous research discontinuous usage among social media users and offer insights into the underlying psychological mechanisms among users of Additionally the study provides valuable information for practitioners to consider in the design of the platform with the ultimate goal . . .
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