College students’ preferences for milk tea: results from a choice experiment

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SUMMARY

    The China Chain Store and Franchise Association issued a report on the milk tea market in 2022, naming milk tea as a new type of beverage, to separate this new tea-based beverage from the traditional form of tea. Nayuki, a brand founded in 2015, which now ranks second in the Chinese milk tea market with a market share of 18.9%, created a co-branding product that combines tea with milk or fruit in July 2022. The first is related to the physiological aspects of milk tea: for example, how nutrients in milk . . .

     

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