HIGHLIGHTS
SUMMARY
While firms seek to manage convergence as a result of firm-level strategic choices (e_g, -[13]), recent research suggests that decision makers need to consider the more subtle M domains of information technology (IT) and communication technology (CT). The authors highlight how knowledge reuse, defined as the application of previously created knowledge to solve a current problem (see, e_g_[30], ), and boundary spanning, defined as a set of activities performed by individuals to integrate knowledge across contexts (e_g,, ), are distinct microlevel behaviors underpinning convergence. LITERATURE REVIEW Prior research has described how convergence emerges at . . .
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