HIGHLIGHTS
- who: Dai-In Danny Han and colleagues from the Academy for Hotel and Facility, Breda University of Applied Sciences, MgrHopmansstraat, JS Breda, The Netherlands have published the paper: Deconstructing Immersion in the Experience Economy Framework for Immersive Dining Experiences through Mixed Reality, in the Journal: Foods 2022, 11, 3780. of /2022/
- what: With this study, the authors aim to expand the current understanding of the experience economy framework by investigating immersion as a key construct. The authors seek consumer insights while engaging with the interactive MR content to test the effectiveness of immersive experience facilitators . . .
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