HIGHLIGHTS
- who: Albert YK from the Faculty of Business, Maranatha Christian University, Bandung, Indonesia have published the research work: THE INFLUENCE OF CUSTOMER INSPIRATION ON SOCIAL MEDIA MARKETING TOWARD ARCHITECTURAL SERVICE PURCHASE INTENTION, in the Journal: (JOURNAL)
- what: In the context of social media, users with high openness will prefer to use social media, because the main purpose of using social media is to socialize and seek new information (Whiting and amp; Williams, 2013). This study examines the role of customer inspiration as a mediator that enhances purchase intention in the context of social media marketing . . .
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