HIGHLIGHTS
SUMMARY
Generally speaking, user thinking is a way of thinking based on user`s own experience and needs to further enhance customer experience and maximize customer value through humanized product design. Under normal circumstances, the essence of user thinking can be explained from these points: first, the user thinking has a very obvious audience group color. The timely and comprehensive interaction between users and media has gradually become an obvious feature of the new media era, which can enhance the adhesion of new media to users, and enhance the loyalty of users to new media . . .
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